Our Origins:
For over 35 years, CHAKS has helped entrepreneurs, startups, and global beauty brands turn ideas into meaningful products.
Rooted in evidence-based science and decades of global industry experience, CHAKS bridges vision and execution. We specialize in fully customized formulations for Asian and global consumers, supported by high-quality manufacturing, flexible MOQs, and rapid prototyping.
From concept and formulation development to manufacturing and market entry, we provide end-to-end solutions through a connected global ecosystem based in Singapore — one of the world’s most trusted innovation and regulatory hubs.
At CHAKS, we don’t simply manufacture products. We Architect Beauty with Soul — partnering closely, innovating responsibly, and building beauty that truly matters.
Our Purpose:
To uplift humanity through beauty innovation
We believe beauty should do more than enhance appearances. Through diversity, equity, and inclusion, we cultivate a workplace where people thrive and families are supported. Through our products, services, and the CHAKS way of working, we aim to bring delight, hope, and happiness to all stakeholders — illuminating a future where beauty innovation genuinely contributes to society.
Our Mission:
Architecting safe, science-led beauty solutions for global consumers
To deliver science-based, innovative, and safe customized formulations for Asian and global consumers.
By combining deep scientific expertise, creativity, and operational excellence, CHAKS enables our partners to efficiently bring high-performance, trustworthy beauty products to market — from concept and formulation to manufacturing and market entry.
How We Act
Integrity
We act with honesty, transparency, and uncompromising ethical standards — in science, partnerships, and business decisions.
Creativity
We challenge conventions and imagine new possibilities, blending rigorous science with inspired thinking.
Agility
We move with speed, flexibility, and clarity — adapting quickly to our partners’ needs and a fast-evolving industry.
Sustainability
We design with responsibility, considering long-term impact on people, society, and the planet.
At the heart of our values is our Escort Runner philosophy: we walk alongside our partners, anticipate challenges, remove obstacles, and measure success only by shared success.
How We Think & Create
CHAKS Philosophy
Complementarity
We bring together diverse disciplines, perspectives, and ideas — believing the best innovations emerge at the intersection of science, creativity, and humanity.
Honour
We honour the environment, humanity, and all life, approaching our work with humility, respect, and responsibility.
Appreciation
We practice gratitude and respect toward our co-workers, partners, customers, vendors, and all stakeholders
Knowledge to Asset
We continuously transform experiential and working knowledge into tangible value — turning learning into lasting assets for our partners.
Simplicity
We favor clarity over complexity, designing solutions that are elegant, efficient, and purposeful.